Social-First Campaigns

Some say social media might be the final frontier for advertising, making it the latest and greatest place for brands to hangout in the competition for clicks. As a writer, I’ll be the first to admit that nine times out of ten strong, eye-catching colors and scroll-stopping visuals are the most important element of a successful post. However, the copy is a harmonious second fiddle that pays off the story and delivers an irresistible call-to-action. That was exactly my goal with these Instagram posts.