Nature Valley Savory Bars

Making savory granola bars is a questionable choice. What isn’t questionable, however, is the excellent campaign we put together.

Nature Valley has a long history of celebrating the outdoors and adventures. With that in mind, I conjured the idea, geared toward content creators and trendsetters, of being a trailblazer in the snack world. The messaging and imagery inspires bravery, trial, and discovery. Every explorer lives by the motto “you never know until you try.”