Nature Valley & Larabar “Grow for Good”

Don’t get freaked out but you’re looking at pictures of a webpage on a webpage.

It’s easy to get lost on a website. But the copy is there to guide the way. Just follow the words and you’ll end up where you need to be. That was my approach when designing the landing page for a Nature Valley and Larabar sponsored initiative “Grow for Good.” Easy navigation, simple storytelling, and tons of clickable copy-nuggets.